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Creating Case Studies That Convert Intensive:

A case study is defined as a research method involving an up-close, in-depth, and detailed examination of a particular case.


MONTH 6th from 4pm-7pm CST

No matter what you provide, the market is competitive and social proof is valuable.It’s not enough for prospects to know that you did a great job for a client - we’re asking “what exactly did you do for that client?”

A summary isn't good enough to highlight all of the great things you did in your process.

A case study gives you the ability to showcase your process, highlight the quality of you work, and demonstrate how you help the client be successful as well.

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What’s The Takeaway?

Client acquisition shouldn’t be a matter of rhetorical persuasion. Data is the best predictor of success for your prospective client, so take the uncertainty out of the equation by producing your own high quality research to bolster your value proposition.

Who is this session for?

Who is this NOT for?

Service providers who want to appeal to a higher value audience with strong intellectual property

Coaches who want to showcase their skillset and expertise as higher level thought leaders

Professionals looking to create a well rounded brand image to pitch to new customers/clients

Professionals who are not concerned about their reputation in the market

Consultants uninterested in establishing a presence as a thought leader

Businesses who will take this information and not act on it - research only works if you implement it!

What will we cover? You’ll gain:

Different types of case studies and their purposes

The major components you need to highlight in

your case studies

The details that are the difference between an organized piece of research and unconvincing data

Where to best use your case studies for

maximum impact


The Case Studies Intensive Is: $1299

Meet The Person Behind The Brand

Bianca Shellie- Robinson is passionate about entrepreneurship education, project management, and business development.


She's a pitching expert and a corporate trainer.

She has a BA in Business Management and Two Master Degrees in Project Management and Supply Chain Management.


Bianca is a Business Professor teaching Business Operations and Project Management at one of Chicago's downtown colleges.

Bianca is a Business Trainer for Mastercard.

Bianca has been featured in Forbes, Entrepreneur Magazine, Black Enterprise, and much more!

Bianca is the President of Cayden Cay Consulting which was established in 2012.

Cayden Cay Consulting is a full-service operational management firm that works with businesses to develop and manage their business infrastructure needs. They teach professional service businesses how to create a bigger impact, gain back their independence, and increase their influence which will double their income.


Cayden Cay Consulting educates their clients on how to go from serving one client to serving many all by working less and making more money. Bianca has helped over 10,000 entrepreneurs start, grow, and scale their business in all 50 states and 140 countries online and offline. 

Cayden Cay Academy is a Business Development Academy that focuses on the growth of the business owners that have big dreams and great work ethic but they’re currently working within a  limited budget so they have to DIY their business success vs paying for done for you services.

Our philosophy is business development tools should be accessible, easy to understand, and reasonably priced.
For this very reason, we’ve designed a collection of digital products that you can access from your smart device. 

Our 3 Core Focuses Are Sales, Systems, and Strategies!

Whether you want to:

  • Start a new business

  • Enhance the business you already have

  • Create a new stream of income in your current business model


Cayden Cay Academy has something for you!

Bianca Shellie-Robinson,MBA, PMP



I am committed to providing you with the best available tools, techniques, and systems to teach you how to work smarter in your business so that you can finally regain control over your time, and therefore your life.


By attending this training, you will be able to consistently create and market your own in-company research which better articulates your processes and mission as a company overall, therefore gaining the ability to position yourself as a thought leader in your industry of expertise. 

Don’t just take our word for it, here are some client reviews that speak for themselves.

The Case Studies Intensive Is: $1299


Atiya Brown

I have been asked if I could coach in my industry, and it's never something I could do. But, after taking Bianca’s course, I realize that it is something I can do to help others grow their business. You will not be disappointed. 

Bianca  T Adams

Bianca discussed pitching and provided us with different strategies for improving our business and moving it to the next level.

Bria Lacey

Bianca has dropped so many gems. There's a lot of stuff I knew but wasn't putting into practice. I am extremely pleased with my investment.


Charelle Thomas

Being a new entrepreneur, I researched Bianca, followed her, invested in her digital products and all of her good stuff—which is perfect fit for me. I love the way she delivered her information, her extensive amount of knowledge, and broke it down into tiny chunks that made it easy not only to receive and digest but we can implement and apply.

Karitsa Kerns

Bianca has taught me how I want my business to run. She was able to provide baby steps that would provide direction, allowing me to achieve my vision more quickly.

Marisa Cotton

I would have to say, when I was involved in this program, it was definitely worth the price and more in building your business foundation. 


Omotola Akinsola

Queen Bianca provided us with everything we needed to be successful, including everything we needed to build a profitable business that makes money rather than a business based solely on passion.

Precious Rutlin

Before coming to Bianca, I was doing my consulting but it wasn’t running as smooth as I would like to. And now I accept who I am, what I want, my price is my price and it’s non-negotiable— because I know now how I can help women get the transformation.

Rena Williams

Bianca really broke down the difference between your ideal client and your target market, as well as using digital products for your business. I now have a foundation to start digital products and I now know how to market them.


Rolanda Hernandez

Bianca was able to structure my expertise so that I could profit and help others.

Shanny Beneby

Bianca's "Coaches and Consultants" program was exactly what I needed to take my business to the next level. We discussed everything from pricing to elevator pitches, processes and the client experience.

Tiffany Nichol Sweeney

I learn so much in this course! The main things I learned taking this course are the systems and tools used to grow your business. 

The Case Studies Intensive Is: $1299


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